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Problem – When it depends on marketing and not reality…

March 5th, 2010 rjmcleod No comments

So I have an issue with the problem of charities, causes and companies who make a difference yet their success depends on their ability to market.

If you’ve read Freakonomics, you can get a bit of a sense for what I’m talking about. For example, people are more afraid of guns killing children than children drowning yet way more kids drown in swimming pools than are killed by guns.

In a similar (but much less morbid) way, a company like the Canadian Red Cross’s success for blood donations doesn’t depend on the actual impact it has on our lives but rather on the Red Cross’s ability to inform the public about donating blood. However, their tagline “Blood – it’s in you to give” is such an accurate line that I wish more people would realize just how important it is to donate and go on a regular basis; not simply when they feel compelled after seeing a commercial.

As well, when the earthquake hit Haiti, the world came together in a huge way and sent a ton of aid to those in need; however, what about all the people in our own country and cities who need our help? Why don’t we help them out instead/as well as?

I’m all for helping causes that matter but I think instead of being influenced by marketing and being told that “for less than a dollar a day…” etc, we should instead really think about what we care about and support those causes – either with our time or our money. There are so many reports about how organizations don’t allocate the money they receive very evenly (ie too much goes to administration costs) or how a lot of the money never reaches the intended target due to legal issues so instead I think we should think more locally where we can be sure that our help will have a real impact.

We see so many commercials but if everyone wants our money perhaps don’t give it to anyone; instead why not give them our time? Just a thought.

Popularity: 26% [?]

Who Do You Listen To?

November 15th, 2009 rjmcleod No comments

When you want to do something, whether it’s apply for a job, try out for a sports team or set a goal, who do you listen to?

Do you let your friends tell you what you can or cannot do?

Do you let your parents?

Your boss?

Or yourself?

Of everyone, shouldn’t you listen to yourself?

So why is it that so often we let what others say dictate our decisions? Why don’t we instead know what we want, believe in ourself and go for it? By not doing something we fail. By doing it, the worst case is fail; best case is success. So there is no do not; there is only do. Think about that. And go for it.

Popularity: 17% [?]

Dealing with the Cause…Not the Result…

August 11th, 2009 rjmcleod No comments

I’ve read a few articles now which deal with this issue. The first was from Reader’s Digest and an interview with President Obama. They were asking him a lot of religious questions and one in particular, they asked him about abortion. He spoke about unplanned pregnancies and how instead of focusing on the actual fact that they are pregnant and what we should do about that, we should instead focus on why they’re becoming pregnant in the first place. Prevention versus treatment of the issue. (not to say treatment isn’t important…but it doesn’t solve the problem)

a8241rThe second article I read was from Seth Godin’s blog and it was titled “Bear Shaving“. Seth is a leader in market thinking and has some great perceptions into how things are done, how they should be done, and why they end up being done the way they are. He used several examples but the one about bears spoke to shaving a bear so it could deal with global warming instead of actually dealing with the global warming issue.

There exist many examples of “bear shaving” and the way to fix this approach is two-fold. Find a way to treat the issue, but more importantly, find a prevention to the issue. We tend to focus on the treatment because it’s in our face. It’s a short term solution and so we feel as though something is being done when in reality it’s not at all. We need to shift out thinking and realize that we need to educate people about things that are happening to cause the issue in the end.

A great example of this is the obesity problem. There are so many drug companies developing all these “miracle” cures and pills and drinks and diets and it’s all Bullshit. What we need to do (and watch The Biggest Loser for proof) is to 1) Eat well and 2) Exercise. This needs to start with our children. When I was a kid I played sports, my mom/dad would cook for us and we never had to worry about weight. But, as our kids grow up and have kids of their own, the problem only gets worse. Families who don’t know about proper nutrition and exercise need to be educated. Our kids need to get back into sports and eat less junk. This will lead to a larger prevention of obesity. Diets and drugs only work so long. There needs to be a shift in our thinking. And healthier people equals happier people equals a better world.

The next time you encounter a problem, ask yourself “am I about to shave a bear?”

Popularity: 11% [?]

Someone in Need…

March 3rd, 2009 rjmcleod No comments

yin_yanWhen you’re in a rush, would you stop to help someone else out?

When you’re stuck in traffic late for work, would you stop and help someone change a flat tire?

When you’re late for an appointment and someone gets stuck, do you help push them out?

Why not? Because it’s not your fault that they need help?
Because your appointment is more important than helping them out?

What if they are on their way to an important surgery?

What if the situation was reversed?

Case in point:

In September 2005, I was jogging before I had to leave to teach skating lessons. My plan was to finish my run around 4, jump on the bus and be at skating for 5. However, as I was nearing the end of my run, I passed by an older woman who was having a hard time walking. I passed by her, but turned around and started walking backwards to see if she would be ok. She ended up grabbing ahold of a lamp post and slumped down. I ran back to see if she was ok. I didn’t have my phone on me, but went to a construction site across the street, borrowed their phone and after getting her number, called her house; no answer. Luckily another woman was walking by and told me there was a fire station close by, so we took the older woman there so they could help her out. They took my information and called me the next day. Apparently she had gone for a walk but had gotten disoriented, walked something like 30 blocks away from her house and had gotten lost. They took her home, her husband had been very worried about her and they sent me a certificate in the mail thanking me for helping her out. I was a bit late for work, but I understood that helping her out was more important than getting to work on time.

I encourage you that the next time you’re in a rush and see someone needing help, take a few seconds to think about giving them a hand. You never know when you might need help from someone else.

Popularity: 3% [?]

All Work and No Play…

February 21st, 2009 rjmcleod No comments

Do you ever get down and it seems to perpetuate and you wonder what’s going on with you, and then other people start to notice as well? Does it happen to correspond with a lack of exercise/eating properly? Funny how they seem to go hand in hand.

Now, I’m no expert on the psychology or nutrition but I’ve talked to several people who are and it seems to be a simple formula to me.

Exercise + healthy eating = Your body and mind working better

leonardo-da-vinci-vitruvian-manOur bodies are the most elaborate machine ever created. If you think about how much we take care of our cars and our houses and other things we’ve bought, doesn’t it seem odd that we don’t put the same care into the maintenance of our bodies and minds? Sure we haven’t purchased those, but our bodies and minds make life possible and without those, we don’t have anything else.

At times it’s easy to lose track of what we’re doing because we get caught in all the bullshit of our daily lives, but if we take the time everyday to do something good for our bodies and minds you will definitely notice your “machine” running much more efficiently.

Even 30 mins per day of something. Go for a run. Read a good book. Go to bed 30 minutes early. Take the time to make time for yourself.

Popularity: 3% [?]

Categories: Thoughts, World Issues Tags:

Believing in Something

February 15th, 2009 rjmcleod No comments

I watched The Boy in the Striped Pajamas, for the 2nd time, tonight. And wow. Although I knew the story line and what to expect, it still moved me. There are many levels to this movie and many things I could talk about, but I also don’t want to give the movie away for those who haven’t watched it.

stripedpajamasI want to talk about what is right. And for whom. The Germans thought that it was right to capture Jews and kill them. We obviously know that it’s wrong to persecute someone based on their beliefs (well at least we should). I’ve talked to people about this and there is a fine line between what people define as religion and a belief system. A religion doesn’t (IMHO) allow for interpretation. Whatever is written is what you have to believe and follow. A belief system allows you to pick and choose what you believe in for every situation. I believe in the latter. And I believe that religion has caused more harm to man (err human)kind than anything else. Why? Because people get very angry when someone doesn’t share their belief.

But let’s take this a step further.

What is the right job to have?
What are the right clothes to wear?
What is the right car to buy?

We are so concerned about what is right and what matters to other people instead of doing something for us and because that is what we believe in. Ok sure, people can believe they should have a Coach purse because by having one, that means you are in style. However, why do we believe this? Were it not for marketing (the whole goal of which is to attempt to tell us what we WANT to have). Not that we should make a decision. But that we “want” a particular type of purse or car or watch.

Why won’t we ignore all the noise and bullshit which we’re exposed to on a daily basis and make our own decisions based on what we truly WANT to have. Think about growing up. What did you have. What made you happy? I can guarantee that growing up I didn’t have a lot of possessions or eat out a lot, but I’m not going to give my kids all that I “didn’t have”. I had more than most could ever dream of; a loving family, all the opportunity in the world to play sports and best of all, parents who cared enough to teach me about being a good person. For that, I will be forever grateful.

All I’m saying is that you shouldn’t believe something because someone says so. If a kid is bullying someone, step in and stop them. Let’s start caring more about what matters instead of the extra crap that we spend so much time and money worrying about.

If we did this, our world would be a much more aware place to live in and people would care so much more about each other.

How great would that be?

Popularity: 2% [?]

Barack Hussein Obama – 44th President of the United States

January 20th, 2009 rjmcleod No comments

Today was the 2nd day of training at SMART. It was also the inauguration of Barack Obama as the 44th President of the United States. Swho-is-barack-obamao promptly at 10am, we took a break and went down to the cafeteria and watched the swearing in of Obama on a large screen which was set up. There were roughly 50 people watching and after he took the oath, there was some applause. But then everyone quieted down to listen to Obama’s speech.

Now, I think speeches can be a great thing. And Obama is truly an inspirational speaker. When I watch him speak it reminds me of watching a movie. It’s smooth. The pauses are at the right time. And there are some very motivational lines. And I’m sure he practices every speech until he knows it perfectly. But there is a question in the back of my mind after listening to his speak. Which is “Will he deliver?”

I like the approach he takes. Dean compared it to a coach giving a locker room speech to his team. Obama is very empowering and puts a lot back on the people. America has become a very lazy society (Canada too). We are the fattest population in history. It’s disgusting. Absolutely sickening. Why have we become so lazy? Why have we become so complacent? Why do we settle do often for things which do not make us happy? Why are we so far in debt? Why are the junk food companies making so much money and people are getting fat and dying?

Yes there are many problems in our society and as much as I complain that the news focuses too much on the negatives and should focus more on the positives, I find myself too focusing on the negatives. Why is that? I find that I’m extremely happy. I’m busy doing the things which I love doing. Working in online marketing and social media. Eating sushi. Playing frisbee. Working out. Watching movies. Designing websites. As I spoke about in one of my previous posts, Do What You Love. Truly it’s that easy. If you are doing something you don’t love, or dating someone you don’t love (in a loose sense of the word) or living somewhere you don’t love, then change it. You have a choice to make and there is nothing stopping you from making the choice which brings you happiness.

Going back to the previous paragraph, yes I’m very happy, but I believe that we can all be happier. Although I’m happy doesn’t mean that I’m satisifed. I want others to be happy too. I don’t want there to be a concern of someone stealing from someone else or murdering someone else or abusing someone else. If everyone did what they loved (and those sick people who murder…I will bet you that they love doing someone healthy and non violent) then this world would be a much happier place.

Summing this up, I believe that Obama is making his best effort to put the onus on the people to create their own happiness and to create a better life for themselves. Noone needs a 3,000 sq. ft. home. Noone needs 3 cars. Noone needs a $20,000 watch. Even if you can afford it, what’s the point? You don’t need to be blowing money on things which you think will buy you happiness. Be happy first and then worry later about having those nice things. Happiness can come completely free of charge. I created my own happiness first by giving my time free of charge to something which interested me. That later grew into a paid role which led to my current full time position.

I am excited to see what the PEOPLE do while Obama is in power. I think he will inspire people to want to be better. Everyone has the ability to be happy and to do what they want. It’s a matter of them feeling empowered to go out and do that.

Popularity: 3% [?]

Ernie Davis…Truly an Inspiration

January 20th, 2009 rjmcleod No comments

HEISMAN TROPHY SYRACUSE DAVISWhy is it that football movies are so well done and are a constant source of inspiration for me? Rudy, Remember the Titans, The Express. All amazing movies, and all have a great story to tell. And all are based on true stories.

Well the most recent one I watched, The Express, tells of the true story of Ernie Davis (Wikipedia reference), a black running back from Elmira, NY who went to Syracuse University, was later drafted by the Cleveland Browns (and was to play alongside Jim Brown, arguably the greatest running back ever) but passed away from Leukemia before he ever played a game, at the age of 23.

This movie touched on the major issue of racism in the 50’s and revealed how prevalent it was amongst the schools and fans of the football teams. Although the movie’s main theme was football, it’s about more than just football. As they say at the end of the movie:

Football is just a game. What matters is what you’re playing for.

My sister went to Alcorn State University in Natchez, Mississippi, a school that was roughly 95% black. Coming from a small town, diversity was never a word nor a concept that we were exposed to much and as such we were/are naive to the issue of racism. Well, she dealt with racism on more than one occasion. Two examples stand out in my mind clearly.

The first one being that their golf team (which was made up of 3/12 players being white) wasn’t allowed to play at closest golf course to the university because they had a white only rule. The team had to drive almost 3 times further just to practice.

The second example was when my sister and a few members of the golf team were volunteering at a PGA tournament, and when asked what university she golfed at, my sister was asked “How is it playing with them?”

When she told me about these 2 things, it totally blew me away. I know it goes back years and years but, and maybe this is my naivety kicking in, why are people racist? Just because someone has different coloured skin absolutely does not mean anything to me. A person is a person. I think it’s ridiculous that this mindset still exists and it blows me away that we still let it happen. What the hell is wrong with people that they think this type of thinking and behaviour has any place at all in today’s society?

I find it ironic that I watched this movie today, on January 20, 2009. It being the day which Barack Hussein Obama was sworn in as the 44th President of the United States. What is also ironic is that Ernie Davis’s jersey number is 44.

I think that we can learn a lot from this movie. Namely that when we spend our time and energy focused on cutting other people down, we ourselves do not get any better. When we work together we can all achieve greatness.

Popularity: 3% [?]

World Philosophy Day – Four philosophical questions to make your brain hurt

November 20th, 2008 rjmcleod No comments

As the title alludes to, today is World Philosophy Day. For those of you who know me really well you’ll know that I like those questions that really make your brain hurt. The questions relating to the universe, the What If questions and the questions that may seem silly but really are tough to answer (What would chairs look like if our knees bent the other way?). I love these kind of questions. I took a philosophy course last year and our prof asked us some really tough ones. Several of which I still haven’t been able to come up with an answer to for which I’m happy with. On that note, the BBC provides 4 philosophical questions to make your brain hurt:

1. SHOULD WE KILL HEALTHY PEOPLE FOR THEIR ORGANS?

Suppose Bill is a healthy man without family or loved ones. Would it be ok painlessly to kill him if his organs would save five people, one of whom needs a heart, another a kidney, and so on? If not, why not?

Consider another case: you and six others are kidnapped, and the kidnapper somehow persuades you that if you shoot dead one of the other hostages, he will set the remaining five free, whereas if you do not, he will shoot all six. (Either way, he’ll release you.)

If in this case you should kill one to save five, why not in the previous, organs case? If in this case too you have qualms, consider yet another: you’re in the cab of a runaway tram and see five people tied to the track ahead. You have the option of sending the tram on to the track forking off to the left, on which only one person is tied. Surely you should send the tram left, killing one to save five.

But then why not kill Bill?

2. ARE YOU THE SAME PERSON WHO STARTED READING THIS ARTICLE?

Consider a photo of someone you think is you eight years ago. What makes that person you? You might say he she was composed of the same cells as you now. But most of your cells are replaced every seven years. You might instead say you’re an organism, a particular human being, and that organisms can survive cell replacement – this oak being the same tree as the sapling I planted last year.

But are you really an entire human being? If surgeons swapped George Bush’s brain for yours, surely the Bush look-alike, recovering from the operation in the White House, would be you. Hence it is tempting to say that you are a human brain, not a human being.

But why the brain and not the spleen? Presumably because the brain supports your mental states, eg your hopes, fears, beliefs, values, and memories. But then it looks like it’s actually those mental states that count, not the brain supporting them. So the view is that even if the surgeons didn’t implant your brain in Bush’s skull, but merely scanned it, wiped it, and then imprinted its states on to Bush’s pre-wiped brain, the Bush look-alike recovering in the White House would again be you.

But the view faces a problem: what if surgeons imprinted your mental states on two pre-wiped brains: George Bush’s and Gordon Brown’s? Would you be in the White House or in Downing Street? There’s nothing on which to base a sensible choice. Yet one person cannot be in two places at once.

In the end, then, no attempt to make sense of your continued existence over time works. You are not the person who started reading this article.

3. IS THAT REALLY A COMPUTER SCREEN IN FRONT OF YOU?

What reason do you have to believe there’s a computer screen in front of you? Presumably that you see it, or seem to. But our senses occasionally mislead us. A straight stick half-submerged in water sometimes look bent; two equally long lines sometimes look different lengths.

Muller-Lyer illusion

But this, you might reply, doesn’t show that the senses cannot provide good reasons for beliefs about the world. By analogy, even an imperfect barometer can give you good reason to believe it’s about to rain.

Before relying on the barometer, after all, you might independently check it by going outside to see whether it tends to rain when the barometer indicates that it will. You establish that the barometer is right 99% of the time. After that, surely, its readings can be good reasons to believe it will rain.

Perhaps so, but the analogy fails. For you cannot independently check your senses. You cannot jump outside of the experiences they provide to check they’re generally reliable. So your senses give you no reason at all to believe that there is a computer screen in front of you.”

4. DID YOU REALLY CHOOSE TO READ THIS ARTICLE?

Suppose that Fred existed shortly after the Big Bang. He had unlimited intelligence and memory, and knew all the scientific laws governing the universe and all the properties of every particle that then existed. Thus equipped, billions of years ago, he could have worked out that, eventually, planet Earth would come to exist, that you would too, and that right now you would be reading this article.

After all, even back then he could have worked out all the facts about the location and state of every particle that now exists.

And once those facts are fixed, so is the fact that you are now reading this article. No one’s denying you chose to read this. But your choice had causes (certain events in your brain, for example), which in turn had causes, and so on right back to the Big Bang. So your reading this was predictable by Fred long before you existed. Once you came along, it was already far too late for you to do anything about it.

Now, of course, Fred didn’t really exist, so he didn’t really predict your every move. But the point is: he could have. You might object that modern physics tells us that there is a certain amount of fundamental randomness in the universe, and that this would have upset Fred’s predictions. But is this reassuring? Notice that, in ordinary life, it is precisely when people act unpredictably that we sometimes question whether they have acted freely and responsibly. So freewill begins to look incompatible both with causal determination and with randomness. None of us, then, ever do anything freely and responsibly.”

Popularity: 5% [?]

Remembrance Day – Please Take a Moment.

November 11th, 2008 rjmcleod No comments

Tuesday, November 11 is Remembrance Day in Canada. In case you forget why we take 2 minutes of silence to remember those who have died, watch this video and read the lyrics. The video/song is called A Pittance of Time, by Terry Kelly.

A Pittance Of Time 4:43
Written by Terry Kelly © Jefter Publishing – SOCAN

They fought and some died for their homeland.
They fought and some died, now it’s our land.
Look at his little child; there’s no fear in her eyes.
Could he not show respect for other dads who have died?

Take two minutes, would you mind?
It’s a pittance of time,
For the boys and the girls who went over.
In peace may they rest, may we never
forget why they died.
It’s a pittance of time.

God forgive me for wanting to strike him.
Give me strength so as not to be like him.
My heart pounds in my breast, fingers pressed to my lips,
My throat wants to bawl out, my tongue barely resists.

But two minutes I will bide.
It’s a pittance of time,
For the boys and the girls who went over.
In peace may they rest.
May we never forget why they died.
It’s a pittance of time.

Read the letters and poems of the heroes at home.
They have casualties, battles, and fears of their own.
There’s a price to be paid if you go, if you stay.
Freedom’s fought for and won in numerous ways.

Take two minutes, would you mind?
It’s a pittance of time,
For the boys and the girls all over.
May we never forget, our young become vets.
At the end of the line,
It’s a pittance of time.

It takes courage to fight in your own war.
It takes courage to fight someone else’s war.
Our peacekeepers tell of their own living hell.
They bring hope to foreign lands that hate mongers can’t kill.

Take two minutes, would you mind?
It’s a pittance of time,
For the boys and the girls who go over.
In peacetime our best still don battle dress
And lay their lives on the line.
It’s a pittance of time

In peace may they rest,
Lest we forget why they died.
Take a pittance of time.

Popularity: 13% [?]