//Exaggeration in Marketing

Exaggeration in Marketing

My biggest pet peeve with marketing is when companies make ridiculous claims or take something that’s real and use it to their advantage to sell a product.

The most recent case of this comes from a commercial for the 2014 Mazda6 in which Mazda claims the new Mazda6 is flipping convention on its head just like the Fosbury high jump technique and its effect on the sport of high jump.

Really Mazda?

Their claim is silly and exaggerated. What Dick Fosbury did for the sport of high jump does no way compare to Mazda’s claim. It’s downplaying Fosbury’s influence on the sport and making Mazda appear as though they’ve been revolutionary in the automotive industry. Perhaps if they were announcing that they were selling a car without tires or something but c’mon Mazda. I wish marketing people would try a little harder with their concepts and develop the ability to take an unbiased look at their own marketing in order to realize just how stupid it is.

In case you haven’t seen the commercial, here it is: